The 10 Best Books on Persuasion

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Here’s my curated list of the 10 best books for persuasion, in no particular order.

Influence: The Psychology of Persuasion by Robert B. Cialdini — Cialdini's work provides essential insights into the psychology of why people say 'yes' and how to apply these understandings in various settings.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini — Explores how the moment before delivering a message can be harnessed to create receptivity, making persuasion more effective.
Made to Stick: Why Some Ideas Survive and Others Die: Understanding How to Write and Communicate Ideas by Chip Heath & Dan Heath — This book breaks down the principles of compelling communication, making it invaluable for marketers and communicators.
The Art of Persuasion: How to Influence People and Get What You Want by Bob Burg — Offers practical techniques to become a master of influence, building strong relationships based on mutual benefit.
Thinking, Fast and Slow by Daniel Kahneman — An insightful look into how our minds work and the dual systems of thought that drive our decision-making.
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely — Explains the various ways humans act irrationally and how understanding this can help in persuasion.
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein — This book discusses how small changes can significantly influence decision-making and behavior.
Peak Self-Control: Building Strong Willpower to Accomplish Important Goals by Said Hasyim — Offers techniques to develop willpower and self-discipline essential for achieving personal objectives.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg — Duhigg provides insights on how habits are formed and how they can be changed, empowering readers to reshape their lives.
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger — This book delves into why things go viral and how to create content that gets noticed and shared.

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