Prototyping Gets Personal

We may have the best intentions at heart, but it is still discomforting to deliver a message that may bruise someone's feelings.

The closer the bond with the recipient, the higher the stakes.

During prototyping, showing users your sketch of prototype flow or design wireframe will skew their feedback. They now learn how much effort you have put into building the prototype, and that makes it increasingly difficult to get their honest feedback.