The Intangible Costs of Options

It's human nature to be obsessed with keeping as many open options as possible, thinking that options cost us nothing, but allow us the flexibility of having more cards to play with.

The truth is each option costs us willpower and thinking time. CEOs who weigh every possible option decide none. Founders who want to address all customer segments serve no one.

General Xiang Yu and Hernán Cortés deliberately limited their options during warfare to channel their focus to one thing that mattered.